article of the week
Friday, November 11, 2011
7 steps for creating disruptive new retail experiences by jump associates for fastcodesign.com
one of the most fun aspects of branding is when the main work of identity and brief are finished and you get to start applying the brand to in-person experiences. jump associates put together a great list of time-tested points with examples of how to build a unique, engaging experience out of your brand strategy.
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