thoughts on branding, a round-up!
Wednesday, August 1, 2012
in place of the usual wednesday creative inspiration, i’ve collected a nice handful of articles on branding i thought i’d share, to bring others in on the experience, and get people thinking about what the next steps are with their own strategies. if you’re new to the idea of branding, i’ve got some great primers here and in my newsletter.
+ for the quick and easy: 3 hot design & branding ideas to boost summer sales from how magazine.
+ for the more in-depth how-to: great brands are about fusing product and service, how do you do it from fast company design.
+ for looking at new ways to tell your story: mining your brand for stories from my buddies at hexanine.
+ for fine-tuning your touchpoints: the personality layer from smashing magazine.
+ for thinking beyond brand: branding talk isn’t helping your company, here’s what should replace it and its follow-up, why branding is an artifact of the past from fast company design.