brand development & identity systems
mohawk bend | full identity & brand system
mohawk bend is a restaurant and bar in echo park after my own heart: a veritable beer mecca, farm-to-table food menu, and artisan liquor with chef-made mixer cocktails—all sourced in california. i have been nothing short of thrilled and honored to work with them, developing their logo, identity system with a full icon set for the various components of the operation, menus and signage, as well as a workflow system so employees can easily update daily-changing web-based and printed menus and beer lists. we kept all print materials sustainable with neenah environment papers [100% pcw paper] and made the site easily updatable buy building it in wordpress. read a complete case study on how we build developed this brand from the beginning. see more about the web site here. visit them online at mohawk.la.
