brand development & identity systems
felix chevrolet | 90th anniversary logo & welcome kit
felix chevrolet is a downtown los angeles landmark, and 2011 marks their 90th year of business. to celebrate, we created a legacy logo in a style that celebrates their historic status, with a welcome kit for buyers during the anniversary year, including a travel mug, and a welcome kit full of fun road-trip ideas and service deals for new chevy owners.
