identity-focused graphic design and brand development services

identity-focused design by heather parlato

brand development & identity systems

lotus outreach | logo development

logo development for lotus outreach, a secular, non-profit organization dedicated to improving the living conditions of vulnerable children and their communities through education and healthcare. the symbolism of the lotus is core to the founder’s vision about their mission to help women and female children, as well as to appeal to supporters and donors, so i incorporated the main ideas into a clear, colorful logo for the organization.