identity-focused graphic design and brand development services

identity-focused design by heather parlato

brand development & identity systems

jennifer d. cassatly, psy.d. | identity system

dr. cassatly, psy.d. is a clinical psychologist in private practice and wanted simple yet elegant stationery and brochure to introduce her services to new clients and patients. this project was a joint effort with two other designers. we wanted to keep an conceptual and inspirational shape for the logo while using only cassatly’s biography to demonstrate her merits.