Chevalier’s Books: Brand, Identity & Web Site


Full Brand & Identity redesign for an existing community book store, under new ownership in its 75th year of business. The mission of the new ownership is to connect bibliophiles from around LA in a comfortable space, celebrating a shared love of books, culture and connection. We gave them a distinctly literary identity in 2 colors, paired with substantial craft paper and black & white photography of their newly-renovated store. Following up with a versatile web site that allows for all the blogging and promotion they desire, with a tie-in to their online store.

Case Study: Read the full case study for this project.