Descanso Gardens: Branded Collateral


Once the brand & identity was established for Descanso Gardens, it was time to take it running with support collateral! To draw longtime members and new visitors, the brand is very photo-forward, showcasing the variety in the Gardens, set off with a bright corporate palette of color blocks. As membership has grown, the brand has evolved to showcase people experiencing nature in the Gardens to go with the 2018 campaign: We grow more than plants.


I’ve worked with Heather on several projects for Descanso Gardens. There are many talented designers out there, but Heather’s services are next-level. Not only is she a talented creative professional, but she is able to see the big picture, and has helped us to focus our overall marketing strategy over the past six months. When we hire Heather, we know we are getting much more than a good-looking piece of collateral — we are getting her thoughtfulness and years of experience in brand messaging. Heather is professional and a pleasure to work with every step of the way, from her detailed written proposal to delivery of the final piece. Thanks, Heather!
—Somer Sherwood-White, Director of Advancement, Descanso Gardens