Descanso Gardens: Center Circle Identity


Identity, stationery set, welcome kit and event series invite mailer for top-tier members at Descanso Gardens. These members donate at the highest level and enjoy a select set of benefits and exclusive events, so we created an identity befitting their contribution level and a suite of collateral for specialized communications. The welcome kit includes tips on all the ways to maximize the membership experiences, delivers membership cards, and contains a personal note from the director. The invite mailer is a standard enclosure with variable inserts for use with the Sites and Insights event series.


I’ve worked with Heather on several projects for Descanso Gardens. There are many talented designers out there, but Heather’s services are next-level. Not only is she a talented creative professional, but she is able to see the big picture, and has helped us to focus our overall marketing strategy over the past six months. When we hire Heather, we know we are getting much more than a good-looking piece of collateral — we are getting her thoughtfulness and years of experience in brand messaging. Heather is professional and a pleasure to work with every step of the way, from her detailed written proposal to delivery of the final piece. Thanks, Heather!
—Somer Sherwood-White, Director of Advancement, Descanso Gardens