With a robustly growing membership, Descanso Gardens decided to revise their member communications to be more engaging and interactive, upgrading from a shorter format newsletter to a longer form magazine, and going to customized, seasonal membership renewal mailers. Read the full process on the membership renewal at Re-Imagining Membership Renewals.
I’ve worked with Heather on several projects for Descanso Gardens. There are many talented designers out there, but Heather’s services are next-level. Not only is she a talented creative professional, but she is able to see the big picture, and has helped us to focus our overall marketing strategy over the past six months. When we hire Heather, we know we are getting much more than a good-looking piece of collateral — we are getting her thoughtfulness and years of experience in brand messaging. Heather is professional and a pleasure to work with every step of the way, from her detailed written proposal to delivery of the final piece. Thanks, Heather!
—Somer Sherwood-White, Director of Advancement, Descanso Gardens