Reworking the tri-annual newsletter for Descanso Gardens was a great opportunity to answer the question: Do we really need the title at the top of a cover? Since this is a member publication and an on-site handout, we answered with a resounding no and let gorgeous photos lead the way. Don’t worry, we made up for it by keeping a strong 3-column grid and baselined type inside. Positioned as the feature item in a suite of clearly branded collateral, members always know a Descanso piece in their mail before ever seeing the logo.
I’ve worked with Heather on several projects for Descanso Gardens. There are many talented designers out there, but Heather’s services are next-level. Not only is she a talented creative professional, but she is able to see the big picture, and has helped us to focus our overall marketing strategy over the past six months. When we hire Heather, we know we are getting much more than a good-looking piece of collateral — we are getting her thoughtfulness and years of experience in brand messaging. Heather is professional and a pleasure to work with every step of the way, from her detailed written proposal to delivery of the final piece. Thanks, Heather!
—Somer Sherwood-White, Development Coordinator, Descanso Gardens