A modernized rebrand for Art in the Park, a hyper-local organization dedicated to providing free art, music and community learning classes to people of all ages with an emphasis on accessibility. This organization traditionally focused on its own workshops and events nestled in Hermon Park in Northeast Los Angeles, but their goals to partner with other small organizations and provide a wider variety of programming needed a bolder visual presence. I created a colorful, versatile brand that could showcase all the fun, engaging programming on the horizon, that easily locks up with partner organizations. I moved their web site to a versatile, accessible and sustainable platform to maximize ease of use by staff, requiring minimal technical maintenance or overhead.
parlato design studio 