Full brand & identity refresh for Descanso Gardens, including a brand audit, standardization of logo size and use with multiple lockups, redesign of extended stationery set, and complete style guide for implementation to all print, digital, web site and social pieces. This brand was active for 10 years and saw huge gains in recognition for the garden, increases in donations year over year, and a doubling in membership for the foundation.
Case Study: Read the full case study for this project.
Testimonial
I’ve worked with Heather on several projects for Descanso Gardens. There are many talented designers out there, but Heather’s services are next-level. Not only is she a talented creative professional, but she is able to see the big picture, and has helped us to focus our overall marketing strategy over the past six months. When we hire Heather, we know we are getting much more than a good-looking piece of collateral — we are getting her thoughtfulness and years of experience in brand messaging. Heather is professional and a pleasure to work with every step of the way, from her detailed written proposal to delivery of the final piece. Thanks, Heather!
—Somer Sherwood-White, Director of Advancement, Descanso Gardens Guild, Inc.
parlato design studio 