This exciting, colorful campaign to get people excited about Bike Month, and specifically Bike Day, May 16, is to jointly promote free fare days on Metro and a contest to win a bike! Not only an engagement and celebration for current riders, but a great opportunity to give newcomers a chance to try the system, check out the Metro Bike Share program and get discounts on passes. This campaign increased on-system bike usage by 33% over the previous year, touching bus and rail posters, social media, animated customer information panels, all kinds of informational hand-outs, and a bike giveaway contest for active participants.
parlato design studio 