Bringing the holiday cheer for Metro’s 2024 Holiday Campaign, I created this colorful, inclusive, versatile shape system, driving affinity for Metro services and enticing riders to follow along on Instagram for surprise & delight giveaways and special events. This campaign spanned the on-board system as a full station domination on the Union Station B/D Line mezzanine and platform, rail posters, bus car cards, bus & train wraps, large format station decals, Metro Shop merch, digital, social and motion graphics, OOH and environmental graphics. This affinity campaign was active from mid-November 2024 through February 2025.
parlato design studio 