For the ’24-’25 Holiday Season, Metro launched back-to-back affinity campaigns moving from the winter holidays into Lunar New Year. 2025 is the Year of the Snake, showcasing festive art encompassing rail posters, bus car cards, bus wraps, train wraps, systemwide animated digital information panels, social media, station 2-sheets, a commemorative TAP card and a full OOH domination at Chinatown Station. As this campaign is a phase 2 of the Metro Holiday 2024 Campaign, it follows the same look with a Lunar New Year theme, approved by the Metro Chinese ERG providing cultural feedback and guidance.
parlato design studio 