Expanding from the payment system that is typically affiliated with a fare card of a specific transit system, TAP has expanded to a TAP-enabled sticker that pairs with a debit card, rewards card or library card—with more to come! Carry all your TAP benefits with one of your other favorite cards and ride interchangeably on transit system that takes TAP. I worked within the TAP branding system to create a unique campaign to promote TAP benefits branching out to new users. This campaign spanned posters, fact sheets, take-one brochures, buttons, t-shirts and paid digital ads.
parlato design studio 