As a leader in cybersecurity, Venafi needed a brand refresh to match their market position. Working closely with the Art Director and Marketing team, I did a full audit on the brand evolution to date and the look and feel of the marketplace at large. Their must-have was to keep the logotype, but everything else could change. After discussing the general look of the market of cybersecurity experts, I felt we could assert a digital presence with photography, but break out of the prevalent darkscape design style and keep things exciting and forward thinking with color washes and clean, slab-serif type. This proposal was the first runner-up to the direction they ultimately landed on.
parlato design studio 