Natural Curiosities: Identity Refresh



Natural Curiosities is a collective of artists under the direction of Christopher Wilcox, comprising an art house producing custom and archival pieces from their Echo Park studio. They had the logo and wordmark when we started working together, but we streamlined its colors, uses, typefaces and size ratios, and standardized how it would be used across all brand media. From there, we further cultivated the brand identity in a new iteration of their web site and showcased current collections in periodical catalogs.

Case Study: Read about the process of this brand development and site design at Re-Imagining Natural Curiosities


We have been very happy since initiating an ongoing engagement with Parlato Design Studio in 2011. Heather has helped us focus our brand strategy and overhaul our web site, creating variety in our communication channels that have become engaging destinations for our site visitors. Her commitment to creating clean, clear communications has been well-received by our clients. She has been able to advise on long- and short-term strategies, minding budgets and deadlines, and moderating group requests into actionable projects. I’d highly recommend her as your off-site add-on for design, management and marketing.
—Jeff Hughes, Director of Collections & Archives, Natural Curiosities