Reworking the tri-annual newsletter for Descanso Gardens was a great opportunity to answer the question: Do we really need the title at the top of a cover? Since this is a member publication and an on-site handout, we answered with a resounding no and let gorgeous photos lead the way. Don’t worry, we made up for it by keeping a strong 3-column grid and baselined type inside. Positioned as the feature item in a suite of clearly branded collateral, members always know a Descanso piece in their mail before ever seeing the logo.
+ See more of our work for Descanso Gardens here.
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