the art of logo design

an excellent primer of what a logo is, and how it communicates so much in a simple mark.

creative inspiration

jazzatlan
jazzatlan

this week, we’re looking at jazz-themed design. doesn’t this menu for mexican nightclub, jazzatlán look like it’s straight out of great 60s album cover design? so swanky! see the spread at art of the menu.


blue note legend
blue note legend

this is a beautiful piece for a proposed specialty sub-label of blue note: blue note legend, a modern twist on traditional blue note style. see the whole identity system here, i love how the letters break up, like notes in the air.


the jazz scene
the jazz scene

one of many great typographic covers from penguin books by alan fletcher. i love the big, bold, overprint type. thanks to book worship for this find!

160 years of singer

antique singer machine
antique singer machine, image: imprint.com

so cute to see this antique singer sewing machine, nearly identical to the one my great grandmother used as a seamstress after coming to america a century ago. my mother still has the machine in her home, which folds away into a side-table. this machine would have been made when she was just 2 years old. today, the singer company celebrates 160 years in business, and print magazine looks at their products and aggressive advertising over the years here.

i learned to sew from my mother and a few friends who did a lot of sewing at home, but i was impatient and cut a lot of corners. after years out of the game, i gave away my machine to save space, and for some years, i didn’t really miss it. lately, however, i’ve thought it would be nice to have a machine again, and a few projects have come up that i either had to pass on, or do by hand. when i finally had some canvas chairs to repair, i sat down and thought about it seriously, asked around about hiring out the help, and finally did some research on machines.

singer stylist
singer stylist

i’m happy to say, after looking through how far the newer machines have come, and having a great new fabric store with sewing lessons nearby, i decided to dive back in and picked up a singer stylist. i also signed up for some classes with sew LA so i can undo all my lazy seamstress ways and replace them with good, solid garment construction. my first class is this week, and i’m already overwhelmed with all the cool fabrics to choose from. and of course, thinking about pattern design…!

a map of america’s breweries

breweries of the united states
breweries of the united states

in celebration of independence day, i give you a map of america’s breweries, some of which i hope you’re drinking today, if you imbibe, that is. cheers!

creative inspiration


image: theAframe.la

on the heels of this past weekend’s dwell show, we’re talking about my hometown of LA today, namely how they took eight of 10 of the restaurant design awards. use kcet’s wrap up as your destination list and start experiencing these places firsthand!



image: kcet.com

i first heard about greenbar collective while working with mohawk bend, the managers of which were very excited to add them to their bar menu. greenbar collective is a distillery based in LA’s clean tech corridor downtown, producing organic infusions and liqueurs. in addition to their philosophy and production chain, i’m also a fan of their label design. check out alissa walker’s story about greenbar’s history for kcet: a boozy peek at the future of LA food.

also, as we take a turn into grilling season, if you’re looking to add something special to the cooler without buying pre-packaged drinks, mix-up your own recipes and ice them in mason jars. great idea!


LA river greenway
it took a lot of work and involvement from the community, but the LA river greenway was recently designated a national recreation trail. if you haven’t been down to visit the newer pocket parks or ride the greenway, i highly encourage it! explore on your own, or use this piece i wrote for LAist to find the parks and some of the backyard chickens along the way!

friday fun

Austria Solar Annual Report, powered by the sun from mnoesel on Vimeo.

how’s this for a summer solstice idea: an annual report for a solar energy company using inks activated by ultra-violet rays, so it’s only visible in sunlight. thanks designenvy.com for the link. take a longer look here

creative inspiration

fat cow branding
fat cow branding, image: underconsideration.com

taking a look at the theme of connectivity i’ve collected lately, this bespoke, beef-focused restaurant uses a nice, straightforward ligature laser cut into wood. see the profile on underconsideration.com


mohawk logo
mohawk logo, image: mohawkpaper.com

mohawk paper recently rebranded, using references to print rollers and ink colors in their new branding. they have rolled out a lovely new brand, and they write all about it on their blog.


tu logo
tu logo, image: underconsideration.com

after seeing the mohawk rebrand, this logo caught my attention, an umbrella brand under spanish-based telefonica digital, using connectivity to illustrate conversation. see the full brand profile at underconsideration.com


marketwire rebrand
marketwire rebrand, image: underconsideration.com

another interesting piece for the connectivity files, the marketwire rebrand is simple while being elegant and effective at communicating integration. in their case, content and communication. see more at underconsideration.com.

creative inspiration

bass pro
bass pro, image: fredcarriedo.com

looking at outdoorsy design today, i’m loving all the natural, full-frame surfaces of this branding for bass pro. the complete set on fred carriedo‘s site.


national park stamps
national park stamps, image: designworklife.com

this beautiful set of national park stamps were commissioned by national geographic for their interactive guide to the national parks. thanks to designworklife.com for profiling the set.


native resorts
native resorts, image: brianrau.com

awesome work for this denver resort that specializes in outdoorsy experiences in the neighboring national parks. great poster series to compliment the branding. see the whole set on brian rau‘s site.

friday fun

The Forty Story from Pentagram on Vimeo.

pentagram tells the story of their 40 years in design in this fantastic animated video!