10 days of loving LA

LA river, north
looking at the LA river northwest from fletcher bridge

something fun for friday, alissa walker is celebrating 10 years in LA with 10 posts leading up to her birthday, and they are all fantastic! take a spin through her LAX tag and read them all!

back to the start for chipotle

what a fantastic stop-motion video to illustrate chipotle’s commitment to naturally-raised foods! one of my favorite LA writers, alissa walker, profiled it for fastcodesign.com if you want to read more and see how it was made.

creative inspiration

Compressed 02 from Kim Pimmel on Vimeo.

branding

limited-edition diet coke can.
limited-edition diet coke can. image: underconsideration.com

i don’t drink soda, but i think a can concept that is highly typographic, drawing on existing branding is a really nice look.

promo kits

greenwood space travel supply co. poster
greenwood space travel supply co. poster, image: underconsideration.com

another great promo from one of the many 826 organizations, this space travel supply poster, which folds like a map and has all kinds of travel goodies on the back. fantastic work!

make it mod!

make it mod! cover & interior spreads
make it mod! cover & interior spreads

another fun cover & layout for quayside publishing, make it mod! is 224 pages of full-color retro recreations you can do yourself with found, upcycled or everyday hardware store items. this book was super-fun to create, full of color pops and mid-century details.

see more recent work here.

article of the week

You Can’t Innovate If You Ignore Real Problems by Sohrab Vossoughi for fastcodesign.com.

i’ve seen this time and again both in-house and out, and i think it’s an important topic for any business facing a brand overhaul, evolution or innovation. many thanks to sohrab vossoughi for writing about it! the dilemma, as it comes to the designer: a business is experiencing a dip in brand loyalty or otherwise tough times, wants to shift the focus of previous perceptions and tell everyone how great they are, but doesn’t want to change how they operate, what they offer, or do the real work of aligning this message with who they truly are.

it’s tough to really look at ourselves and our businesses objectively and find out if our actions or corporate culture really reflect what we say about ourselves. sometimes we’re too close to the matter, and it helps to get an outside perspective. the fact is, though, branding is not about creating an external façade. it’s not between you and your customer, it’s the very articulation of what you stand for and what you do—it IS you. many of your potential customers have been advertised to, rather loudly, their entire lives at this point, and are discerning about messages that don’t align with a business’ actions or services. if you’re realizing there’s a problem that’s not working for you, re-evaluating your brand is a good idea, but first it’s time to take that look.

read on & have a great weekend!

everyone’s a designer, everyone’s a copywriter

temporarily awesome

something fun, since it’s my birthday and i’m taking the day off: brilliantly sarcastic responses to completely well-meaning signs. yes, there are some “your moms” and dick jokes in there, but it’s nothing you wouldn’t see walking anywhere in major city—and probably funnier. from a design perspective, though, there’s a lot of creative thinking and strategy of working with constraints in these, even if most of them are just scribbled marker on signage. enjoy! back tomorrow, slightly aged & refined.

fauxgos!

fauxgo for duff beer
fauxgo for duff beer, image: fauxgo.com

i’m loving this collection at fauxgo.com, a site dedicated to the fictitious products, services and businesses of television shows and movies. some hilarious & stylish identity & branding work for names you’ve heard but rarely seen.

the color project

MÖBIUS from ENESS on Vimeo.

this is a really cool stop-motion sculpture video, serving as the “green” example for last week on the color project: 365 days of inspiration. check in every day for a inspiration in a different color. i love this idea, by builtbychelsea.com. enjoy!

gutter variety purslane

gutter variety purslane
purslane in the gutter!

walking up my street yesterday, with my eyes on the ground, i found my wandering thoughts interrupted by something familiar. hey, isn’t that purslane—growing right there in the gutter?

either purslane is everywhere suddenly, or i am finally aware of it enough to realize people everywhere are talking about this plant. a summer favorite at farmer’s markets, purslane is an edible succulent that only grows in warm summer soil [often thriving in poor quality soil, too] and full sunlight. it’s often been called a weed, since it is quite hardy and has a tendency to spread with a near-indestructible root system that stands up to breakage and root dividing. it’s also just an annual, so allowing it to have its summer season won’t ruin your garden for fall. in fact, it won’t ruin it at all—purslane is a great ground-cover that keeps soil moist, pulling deep water to the surface and hydrating companion plants.

moreover, though, purslane is good for you! i was just reading about its superfood qualities: Purslane contains more omega-3 fatty acids (alpha-linolenic acid in particular[4]) than any other leafy vegetable plant. Simopoulos states that Purslane has 0.01 mg/g of eicosapentaenoic acid (EPA). This is an extraordinary amount of EPA for land-based vegetable sources. EPA is an Omega-3 fatty acid found mostly in fish, some algae, and flax seeds.[5] It also contains vitamins (mainly vitamin A, vitamin C, and some vitamin B and carotenoids), as well as dietary minerals, such as magnesium, calcium, potassium, and iron. Also present are two types of betalain alkaloid pigments, the reddish betacyanins (visible in the coloration of the stems) and the yellow betaxanthins (noticeable in the flowers and in the slight yellowish cast of the leaves). Both of these pigment types are potent antioxidants and have been found to have antimutagenic properties in laboratory studies.[6] read more on wikipedia or nutritiondata.com’s breakdown on purslane.

purslane seeds
2 purslane seed pods, close-up.

so, obviously i’m not going to eat it right out of the gutter, but reading about its copious seed production, i went down with an envelope to collect seeds. purslane produces little seed pods full of tiny black seeds, and you can shake or pinch them into an envelope for collection [there are 2 in the photo above, along the center horizon of the photo]. once that was done, i pulled up a healthy cluster, and took 5″ cuttings of new stems to plant in my herb garden and in little propagation pots. one way or another, i’m getting in on this plant. hopefully i can grow it from hanging pots right outside my front door. comment if you want some seeds!

while i wait to see how this experiment turns out, i’m researching recipes. here are some i found that look pretty good:
cucumber and purslane yogurt salad
purslane, peach and onion salad
purslane agnolotti
purslane, meyer lemon and pear salad with kaffir lime vinaigrette
tomato, cucumber and purslane salad