AIGA

article of the week

| heather parlato

what design can't do, by mine design, san francisco
[image: mine design, san francisco]

what design can’t do by christopher simmons for aiga.org

if the above graphic doesn’t drive the point home, simmons’ stance is that design can only express what comes from the top down, through a staff working toward a goal through shared vision and strategy. design isn’t going to change your product, your approach to customer service, or turn your average idea into a great one. the attempt to slap a smashing design on an average service will only temporarily distract people, if that, and when their opinions recalibrate to match reality, you’ll be out valuable time and money that could have been spent reworking your system so it’s in line with the brand you want to be. excellent read!

event calendar: august 23 – 29, 2010

| heather parlato

it’s my birthday week, so i’m taking off from networking in favor of personal time. here are some cool aiga events for those interested.

events for this week

thursday, august 26, 7pm cocktail reception and design presentations, FREE with rsvp. The co-authors of Predictable Magic have agreed to share insights on connecting emotional relevance to design success and economic prosperity, within the context of how design thinking is increasingly valued as a leverage point within the traditional marketing mix. The theme of the evening is “Developments in design strategy and emerging thought leadership in Southern California.”

saturday, august 28, 1-5pm AIGA Los Angeles Education 3rd Annual Summer BBQ, FREE with rsvp.

saturday, august 28m 2-5pm define: design, FREE with rsvp.

event calendar: august 2 – 8, 2010

| heather parlato

between deadlines and launching all kinds of AIGA/LA programming, i’m buried in work and meetings. as evidence, i offer the one public event i’m hosting this week. cheers!

here’s what i’ll be doing

monday, august 2, 7pm AIGA/LA monthly programming meeting at betalevel. open to anyone interested in working with the los angeles chapter of AIGA on awesome events for the design community all across the southland. you must email me to attend.

event calendar: july 26 – august 1, 2010

| heather parlato

here’s what i’ll be doing

tuesday, july 27, 7:30-9am the LA area chamber referral network. my bimonthly breakfast to connect with my fellow chamber members is FREE to chamber members, but you can drop in as my guest if you’d like to check it out.

thursday, july 29, 7-9:30pm stimulatte [one drink minimum]. Come out and join us for a cup of coffee and some stimulating conversation at the Zephyr Cafe! This Month’s StimuLatte is being hosted by CSULA’s AIGA Student Group GAUGE. Thanks to Aileen Garrido! StimuLatte is a monthly networking event for held during the school year for Los Angeles area Design Students. come out, design students!

other events for this week

tuesday, july 27 – friday, july 30, 7-11pm each day Information Design: Transforming data into information, information into knowledge, and knowledge into stories, a week-long class at machine project.

event calendar: july 19-25, 2010

| heather parlato

here’s what i’ll be doing

tuesday, july 20, 5:30-7:30pm super summer valley business mixer at bokado in studio city. FREE!

thursday, july 22, 6:30-10pm moving from print to web, part 3 a three part How-To seminar series on demystifying the web for designers. free for aiga members, $15 for non-members.

get involved with the AIGA

| heather parlato

i’m really excited to announce that i’ve taken a position as co-chair of programming & events with AIGA los angeles along with my friend & colleague jason adam of hexanine! while it’s great from a design perspective to be involved with my industry organization after all these years, i’m also interested in working to bring larger LA networks into AIGA, and putting on some really great events!

if you’ve ever been interested in working with AIGA, we’ve got some really cool programming you can join in on, or propose an event of your own! click here for the general volunteer form, or contact me directly if you’re interested in programming!