I recently had the pleasure of working with my very talented friend, Jonathan Silberman, in helping him launch his latest venture, Character Projects, a vintage lighting and hardware store, period home design services, and real estate specializing in historic homes around northeast LA. This project was very close to my heart, as it took place during our very own search for an arts & crafts-era fixer under Jonathan’s excellent advice and guidance. Talk about getting to know a client’s business! Having first-hand experience allows me to say, without reservation, Jonathan is my top recommendation in all aspects of home restoration with a sensitivity to period accuracy.
Branding for a service business can be tricky, especially one where the customer stewardship will become the most memorable experience for clients. Lucky for the visuals here, Jonathan pairs service with meticulously restored pieces that speak for themselves. At first we created a wordmark that was much more demonstrative of vintage style, but ultimately we decided to back off and go clean and timeless, allowing the products to do the talking.
Since Jonathan has such rich imagery to show, we went with moo cards, so he could have as many alternate photos as he wants, adding new sets as needed. This business started as an online store, but grew into a physical studio within a few months. Jonathan picked out some nice tags for pricing and product info, and we worked up some stamps he could use in marking these and other materials, such as tissue, stickers and shipping packages.
We gave him a site that allows for changing content on the home page, while putting a spotlight on each of his services on separate pages. His store links directly to Etsy, where he enjoys the overlap of social shopping with targeted demographics there, so all he has to maintain is changing content, which is easy and intuitive on the WordPress platform. Once his site was up, he was all ready to start promoting the opening of his store in Highland Park.
Character Projects is off to a great start, with a small but effective package of identity materials to help Jonathan grow his business. Visit Character Projects online and dare yourself not to consider remodeling your home.
If you’re just starting a new business, you’ve got a clean slate to take it in any direction. A starter branding package can get any new venture off the ground, targeting the right materials for promotion without anything you don’t need. Say hello anytime and let us know how we can help.