biznik article of the week

Ten Reasons to be Working for Good by Jeff Klein

working for good means aligning yourself with your values, and finding work in the areas that matter to you personally so your connection to your daily work deepens and feels more rewarding. klein outlines how going through this process leads to happier people feeling more connected to doing things they believe in, creating better companies and inspiring others. i couldn’t agree more, which is why i help clients connect with the passions and motivations that led them to their businesses in the first place, for what i believe are more personally communicative marketing pieces.

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