article of the week

Pitch Fever by Jonathan Ford for thedieline.com

i haven’t personally been involved in low-paid pitching, but once i read ford’s article, my design-business instincts kicked into gear in just the way he describes. to quote him, “From our side, the designer’s mindset automatically changes from using design for problem solving, to winning a project.” then he describes 4 scenarios of how this can negatively effect the client-agency relationship. if you’re in an industry that demands this kind of selection process, it’s time to stand by your values and educate them on why it’s only hurtful to the process, profession, and work that comes out of it. i’m also loving the supportive comment left by a self-described competitor. give it a read!

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