article of the week

biz ladies: 10 Steps to an Incredible Product Launch by Sarai Mitnick for designsponge.com

if you’re in the business of selling products and need a little DIY elbow grease, this piece from sarai mitnick outlines 10 steps you can take to insure the best launch you can do on your own. of course, sometime down the line, a pr specialist can help bring the muscle with farther and bigger reach, but if you’re not quite there yet and have some work to do before hiring someone, this is a great way to prepare.

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