creative inspiration: expand your brand touchpoints

i’ve been looking at some beautiful brand systems lately and i’m really itching to create one with all kinds of tools, gifts and clever industry aids. we fetishize these lovely spreads, but they don’t have to be designed from the ground up. if it’s time for a brand refresh, revising a list of touchpoints and applying a theme in-line with your mission is a great next project. we’ve written about how to brainstorm and build a list of brand touchpoints before, but i thought i’d post some selections that i think really carry a strong theme, and have potential for great add-ons.


device stationery

image: designworklife.com
image: designworklife.com

a simple example to start with, device creative collaborative’s stationery set. aside from a really bold design, this set is also rather interactive, with some nice surprises like a printed envelope liner for recipients of mailed items. they also have a designed worksheet with a custom punch, which looks like it might use some nice industrial binder. some of these items are clearly props, but it’s a starter set for so much more! we see everything together here, but in the client experience, they might get a business card upon first meeting, a nice mailer follow-up, project notes on the custom worksheets, and custom invoices in these awesome envelopes. see the full set at designworklife.com.


idlewild books

image: thedieline.com
image: thedieline.com

this spread for idlewild books is a great rendition of library and vintage office ephemera with a travel twist. the stationery is full of surprises with color blocks on the back of the first sheet, a stripe down the 2nd sheet, and a converted envelope which allows for a topographic texture inside. little add-ons of date and logo stamps give the materials a handled and worn look. custom bookmarks and tickets with inspirational quotes about travel are a great connection point. see more at thedieline.com.


litchy guitars

image: designworklife.com
image: designworklife.com

a classy collection for litchy guitars in cream with brown, craft paper and wood themes is a great example of style and simplicity. they have a few working logos that are used sparsely, and they’ve created all paperwork associated with sales in the same style. there are many tools in the music trade where these materials could expand into gifts or utility sets. similarly, they could create ink or emboss stamps for customizing secondary subsequent materials.


so, how do you get started? think about the tools of your own trade. can you make something useful that tells the story of what you do? think about the people in your target markets, can you make something that bridges what you do to what they do?

if you’ve been thinking about expanding your brand and you’re ready to take the plunge, let’s talk about the possibilities!

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