event calendar, september 13 – 20, 2010

gradient manicure
i am thoroughly amused by my gradient manicure of flat neutrals and cold colors for this week. on a week as busy as this one, it’s the little things. ha.

here’s what i’ll be doing

monday, september 13, 7pm AIGA/LA monthly programming meeting at betalevel. open to anyone interested in working with the los angeles chapter of AIGA on awesome events for the design community all across the southland. you must email me to attend.

tuesday, september 14, 7:30-9am the LA area chamber referral network. my bimonthly breakfast to connect with my fellow chamber members is FREE to chamber members, but you can drop in as my guest if you’d like to check it out. at this meeting, i’ll be presenting on how to take the “labor” out of labor and make the workday fun!

wednesday, september 15, 5:30-8pm LA’s longest running biznik mixer at jerry’s famous deli in the marina! FREE to biznik members, join biznik for free to promote your business and then rsvp to our super-fun mixer, hosted this month by myself and helen gould, and come say hello!

friday, september 17 all day park[ing] day LA! check out the installations all around los angeles!

saturday, september 18, 5-7pm gordon edgar discusses and signs cheesemonger: a life on the wedge, with cheese tasting at skylight books. FREE!

sunday, september 19, 2pm & 3pm and the whale said moby dick puppet show at machine project with linda wei and nicole antebi. FREE! i’ll be doing some character voices and puppet manipulation and hopefully making people laugh.

other events for this week

thursday, september 16, 7-9:30pm designing for the ipad, FREE with rsvp at ucla extension.

biznik article of the week

metaphysics of business part 9: what is a healthy economy? by Elke Siller Macartney

this is an interesting look at the idea of how we define a healthy economy by growth and consumption, and how it’s a lot more like cancer than the definition of health of any other species we find on this planet. rather than using growing and consuming as indicators of economic health, maybe it would be more helpful to look at how we promote well-being in other ways, and consider the balance of those to indicate a healthy economy. nice read!

biznik article of the week

how saving money on branding can cost you by Maria Ross

another great piece on branding and why it’s so important to put together a strategy from the beginning. ross summarizes it best herself here:

Hiring unqualified people or designers who don’t ask you anything about your value proposition, differentiators, or target audience is not the way to save money. I talk to many people that threw away money because their brand strategy was not baked yet. Good design is a skill: it’s a skill that involves taking a message and communicating it visually, not just creating a pretty picture. You will lose more in lost sales by getting this part wrong than you will save on cutting corners.

And guess what? That brand strategy will do more than just inform your visual identity. It will serve as a compass for other marketing investments: partners, advertising, events. Basically any decision your company makes will be a smarter one if you start with the brand strategy first and use it as a compass. This helps you avoid throwing away money on what I call “random acts of marketing” and ensures that you only invest in activities that move your business forward.

biznik article of the week

A Culture of One: What Solopreneurs Can Learn from Zappos by Beth Buelow

i really like this article about creating a culture of one by aligning with your values and attracting clients of like minds. When you choose to create a Culture of One, you have decided to transform your viewpoint from seeing yourself as a one-person shop to proactively building a community based on core values. Your business choices are determined by aligning values –> culture –> brand. she then gives the reader steps they can follow to move into this business mindset. great article!

biznik article of the week

bad boundaries, bad business—are you too nice? by jovanna joan casey

i like this article, because boundaries are a very common issue among small business owners. it’s part of the process of getting to know yourself in business, defining for yourself what your polices and boundaries are, and sticking to them. we train our clients through the actions we take, so we may think we’re bending rules or making an exception, meanwhile the client comes to expect this as the norm. i think casey does a great job of describing each type of boundary issue and helping readers identify where they might be getting into trouble.

event calendar: may 10 – 16, 2010

it’s a mad dash of deadlines this week as i prepare for my creative retreat next week, during which the studio will be closed. i’ve still got some fun networking goings-on, if you’re on the west side of LA, come by my biznik mixer, co-hosted with colleen wainwright.

here’s what i’ll be doing

tuesday, may 11, 7:30-9am the LA area chamber referral network. my bimonthly breakfast to connect with my fellow chamber members is FREE to chamber members, but you can drop in as my guest if you’d like to check it out.

wednesday, may 12, 5:30-8pm LA’s longest running biznik mixer at jerry’s famous deli in the marina! FREE to biznik members, join biznik to promote your business and then rsvp to our super-fun mixer and come say hello!

event calendar: april 12 – 18, 2010

kicking off this cool-weather week with a mix of music, poetry and networking, otherwise the work schedule is pretty slammin!

here’s what i’ll be doing:

monday, april 12, 7pm tablacentric launch party at machine project. robin sukhadia returns to machine and opens his residency performing with walter kitundu, followed by a launch party and reading for indivisible: south asian american poetry anthology. i heard a reading selection on sunday, there is some truly outstanding work in this anthology, i’m interested to hear more, and always in awe of robin and walter. and it’s FREE!

tuesday, april 13, 7:30-9am LA area chamber referral breakfast roundtable [click on events from the home page]. joining up with my bi-monthly chamber breakfast to see what april has in store for us. if you’re curious about the LA area chamber, the referral breakfast is open to all members, and i can bring you in as a guest if you’d like to check it out.

wednesday, april 14, 7:15am LA area chamber small business breakfast roundtable [click on events from the home page]. i will be giving the opening presentation about my business to the small business roundtable breakfast group. if you’re curious about the LA area chamber, the breakfast is open to members who are also small business owners, but you can be my guest and check it out. early!

wednesday, april 14, 5:30-8pm april LA biznik happy hour at jerry’s famous! there’s still room to join in on LA’s longest-running biznik mixer. do your taxes already, and meet our april co-host, kelly harrington of career max group. click here to join biznik, joining is also FREE!

saturday, april 17, 10am-12pm i’m checking out a fellow biznik’s event, social media referrals strategy seminar with trevor eisenman. FREE! please rsvp on the biznik site. click here to join biznik, joining is also FREE!

saturday, april 17, 6pm wine tasting & a night of music at saint rocke, featuring chilean wines and my favorite chilean rock star, pilar diaz! and it’s FREE!

biznik article of the week

The Truth About Branding by Kevin Simcock

more information on all the ways your brand becomes touchpoints and opportunities to communicate with your target audience and potential clients. simcock gives a careful explanation about how prospective buyers interact with brands and divides these touchpoints into 4 categories: planned messaging, product messaging, service messaging, and unplanned messaging.

event calendar: april 5 – 11, 2010

this week i have my whole family in town, because my sister gretchen parlato is performing at catalina jazz club!

here’s what i’ll be doing:

monday, april 5, 7pm gretchen parlato at catalina jazz club, starts at 8pm, with julian shore, alan hampton & kendrick scott. $15. come see my very talented sister perform tunes from her multiple-award-winning album!

tuesday, april 6, 5:30-8pm LA eastside mixed-up mixer through biznik.com, this month in eagle rock at the black boar. as of today, the rsvp list is full, but if you’ve always wanted to join biznik, come out and get to know us. it’s FREE and a great way to promote your business.

wednesday, april 7, 7pm gretchen parlato at the loft at UCSD with julian shore, alan hampton & mark guiliana. featuring a post-performance conversation with the artist, $16 regular / $5 student.