A Culture of One: What Solopreneurs Can Learn from Zappos by Beth Buelow
i really like this article about creating a culture of one by aligning with your values and attracting clients of like minds. When you choose to create a Culture of One, you have decided to transform your viewpoint from seeing yourself as a one-person shop to proactively building a community based on core values. Your business choices are determined by aligning values –> culture –> brand. she then gives the reader steps they can follow to move into this business mindset. great article!