rounding out the identity materials for contentnext, being a social media company and relatively paper-free, this is one of the few roll-outs that have gone in nearly-reverse order from the usual procedure. they first developed a brand around necessary communications based only on a logo and a mission statement, then backed it out with support materials. while some projects can become scattered when done out of order, we stayed consistent and on-point with good guidance, oversight and a clear corporate communication from the beginning. in the end it reinforces the “whatever works” philosophy in terms of order–it came together really well and that’s what counts.

kicking off a new year for contentnext with a complete media kit and investment prospectus. these guys are growing and expanding their popular events and publications, so i put them into a clean format of the over-arching corporate identity that ties together their individual media outlets, tells their story and outlines editorial and event goals for the coming years. the first is a media kit for advertising in online blogs, newsletters and sponsoring events, followed by an investment prospectus to gain funding for growth into future endeavours. together with letterhead and stationery, they have a very recognizable identity that rolls out to most any print or online format, and umbrellas over sub-brands nicely.