rounding out the identity materials for contentnext, being a social media company and relatively paper-free, this is one of the few roll-outs that have gone in nearly-reverse order from the usual procedure. they first developed a brand around necessary communications based only on a logo and a mission statement, then backed it out with support materials. while some projects can become scattered when done out of order, we stayed consistent and on-point with good guidance, oversight and a clear corporate communication from the beginning. in the end it reinforces the “whatever works” philosophy in terms of order–it came together really well and that’s what counts.