Promotion is Paramount by Lee Silber for the creative freelancer blog
silber has good advice about keeping an eye out for creative & clever promotions. when you see something you like, think about all the ways it worked and why. this can get your mind working on unique ways to apply some of these ideas to your own efforts and help you promote yourself more effectively.
Making Sense of Content Marketing by Jason Ball
content marketing is a great way to keep the conversations going with your market between the times when you personally check in. ball’s main points give those new to this approach a good roadmap to better connecting with your target market through relative content and empathic problem-solving. market your services by creating community around your expertise using his 5 simple steps to getting started.
6 Ways to Work Through a Business Slowdown by Rich Phillips
there are a lot of these articles circulating in these challenging times, and while many of them say similar things, i like the way phillips puts it here. while much of the back to basics advice is common sense, the “chill out” factor is an important reminder.
sure, i am partial to the content shown here, but the success of this viral video, created by indianapolis editing firm, scofield editorial, is that everyone in the design community has been posting it, forwarding it, and generally buzzing about it for the past 2 weeks. it has reached about half a million viewers since it’s been out because it’s relevant, meaningful, and hilariously spot on. how’s that for guerilla marketing?
a quick note to any potential clients who think they have a negotiating trick up their sleeves, everyone i talk to has heard more than half of these tactics, delivered without an ounce of irony–and yes, they sound this phoned-in on the receiving end. get serious about your budgets, people, i got no time to throw in highlights for free. 😉
i just finished a saturday workshop with marketing mentor’s peleg top and couldn’t recommend it more highly. i’ll let his linked bio speak for itself, but the experience of the workshop was energizing and empowering in a roundtable format of various design colleagues. it was a great day to talk about how we run our firms, how we deal with various client challenges, and what works best for each of our businesses and why.
if you’re a creative professional looking to connect with colleagues and get the best business and marketing advice for our industry, check out the marketing mentor site, read the marketing mix blog [where my mixer co-hostess with the mostest, colleen wainwright the communicatrix can frequently be read, among many others], sign up for his biz bits newsletter, and look for any workshops and mastermind groups he does in the future.
parlato design studio 