overnight success with a viral video

sure, i am partial to the content shown here, but the success of this viral video, created by indianapolis editing firm, scofield editorial, is that everyone in the design community has been posting it, forwarding it, and generally buzzing about it for the past 2 weeks. it has reached about half a million viewers since it’s been out because it’s relevant, meaningful, and hilariously spot on. how’s that for guerilla marketing?

a quick note to any potential clients who think they have a negotiating trick up their sleeves, everyone i talk to has heard more than half of these tactics, delivered without an ounce of irony–and yes, they sound this phoned-in on the receiving end. get serious about your budgets, people, i got no time to throw in highlights for free. 😉

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