parlato hypnotherapy identity system

parlato hypnotherapy

it’s an identity system for my very own dad, who started his hypnotherapy practice last year in santa fe, new mexico. to convey the journey faced by most patients seeking hypnotherapy, we chose a bird in flight paired with a few different horizons over a cool color palette. we also worked out a business card that does double duty as an appointment card with a list of credentials. to keep things easy for my dad’s user level as far as web site updates, we gave him a straightforward wordpress template and he’s taken to it very well for basic updates.

see more recent work here.

creative inspiration


louise fili love stamp
louise fili love stamp, image: louise fili

let’s just get this out of the way: designer, letterer & typographer extraordinaire, louise fili, has designed the latest LOVE stamp for the post office, and if you haven’t had a run-in worthy of swearing them off lately [which is unfortunately hard to come by], stock up on these, because they’re AMAZING!!!

neenah paper valentines

school-style valentines
school-style valentines

…and speaking of the love season, it’s the LAST WEEK to order my valentines benefiting , featured this week on neenah paper’s against the grain blog. it’s time to get serious about supplying yourself with old-school fun and compliment bombs away! pick up your pack before friday, february 10!

heart-related art

spencer harrison
spencer harrison, image:

when i saw this poster in a selection of playful typography on, i thought of valentines, but the post is full of fantastic digital and illustrated [and digitally-illustrated] typography. but this is easily one of my favorites anyway.

happy valentine’s day!

hp+gp holiday special — one week only!

hp+gp holiday pack 2011

my sister and i got our heads together and made you a very special holiday pack, including items designed by each of us. cozy into your super-soft tee or tank, warm up with a pot of tea and get into a thoughtful frame of mind for writing your holiday cards while listening to the lost and found. need more than 12 cards? order more in sets of 12 in the store. this package includes:

• 1 i heart gp tank [black or white, womens sizes] or tee [black only, mens sizes] of your choice
• 1 signed copy of the lost and found cd, named in npr’s best music of 2011
• 1 4oz bag of how we love loose tea: earl grey tea with rose petals and lavender [contains caffeine]
• 1 4oz bag of still loose tea: peppermint, lemon verbena, rose petals, lavender [herbal]
• 1 variety pack of 12 holiday cards from parlato design studio

the complete hp+gp holiday pack: $45 + postage
standard shipping is $10.95 domestic, $27.95 to canada / mexico, and $45.50 international, in USD.
our paypal button defaults to domestic shipping—you will be contacted if international shipping is required.

this holiday special is available for one week only!
order anytime during the week of december 5 – december 9, 2011 [that’s until 11:59pm ET, december 9, 2011]; all orders will ship december 10 by priority mail. once it’s done, it’s done!

i heart gp white tank i heart gp black tank i heart gp mens tee, black
click on thumbnails above to see all options for tanks & tee.

holiday cards are in the parlato design studio store!

it’s that time of year again, and the store is stocked with colorful, festive holiday cards, gift tags and thank you cards. choose your favorite style and write thoughtful notes to family, friends, clients & colleagues. all cards are blank inside so you can personalize a note, and all are printed sustainably on neenah environment 100% post-consumer waste paper with matching vellum-finish envelopes.

holiday cards for 2011

parlato design studio holiday cards for 2011
choose your favorite design, or go for a variety pack!

• cheers!: set of 12 cards, 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″
• snowflakes & bluebirds: set of 12 cards, 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″
• retro snowmen: set of 12 cards, 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″
• variety pack: set of 12 cards [4 of each style], 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″

set of 12 cards & envelopes: $8 includes shipping

gift tag special: 3 of each style [set of 12]: free with each set of holiday cards!

gift tags

parlato design studio gift tags for 2011
dress up your gifts with festive gift tags designed to match your holiday cards!

gift tag variety pack: 5 of each style [set of 20] = $5 per set / includes shipping

thank you cards

parlato design studio thank you cards for 2011
say a resounding thanks to the people who make your day, week, or year fantastic!

• variety pack: 3 of each style [set of 12], 5″ x 3.5″ with matching envelopes at 5.125″ x 3.625″

set of 12 cards & envelopes: $6 includes shipping

Case Study: A Modest Makeover for Tony’s Darts Away

tony's darts away web site

We recently gave Tony’s Darts Away a little makeover online and wanted to share it with you. If you’re familiar with the All Craft, All Draught, All California bar in Burbank, you know they’ve been making a name for themselves as celebrationists of some of the finest California craft beer. Before we even got involved, LA weekly cited their site in a top 5 of LA restaurants others could learn from, so we wanted to keep it as accessible and informative as it’s always been, with more muscle on the back end and make it more easily expandable as their web presence grows. Their contact info & hours are built into every page, their site pages have been sorted into simple main categories, and we’re porting tweets into a sidebar so they can announce events and late keg tappings after opening.

tony's darts away, interactive beer list

Similar to what we did for Mohawk Bend, we gave Tony’s Darts Away an interactive beer list to make browsing, searching and sorting easy. On the back end, this list is easy for employees to manage and update, so the menu stays updated all the time.

tony's darts away, beer styles library

Something unique that has garnered this site some attention is the beer styles library where visitors can research and read tasting notes and anecdotes on all kinds of craft beer styles they might encounter at Tony’s and beyond. Click a style in the sidebar and the text loads in the center. We also set up the brewers list the same way, so if you’re curious who’s who and what’s what, take a look!

Finally, we did some streamlining to their menu workflow, to integrate menu layouts that allow for styled updates they can print as needed and then paste right into wordpress. The main idea here is, we want to make it easy for them to get done with setup and serve us all some beer, which is exactly what will happen if you drop into Tony’s. Visit the full site:

+ Read more case studies here.
+ See more of our work for tony’s pubs.

the parlato design seasonal eats recipe guide for thanksgiving is here!

the parlato design seasonal eats recipe guide for thanksgiving 2011

it’s a bird! it’s a plate! it’s green beans & gravy! its … the parlato design seasonal eats recipe guide, to infuse local, seasonal & healthy flavor into your thanksgiving meal this year!

some of you know, and some of you don’t, but i love cooking and experimenting in the kitchen. i also love writing, and decided to combine these two activities into something called seasonal eats for LAist for the past year.

as a way of saying thanks for reading, thanks for being awesome clients, or just thanks for being you, my way of giving back this year is to give you 9 local, seasonal, healthy recipes that are easy, fun and don’t require a million ingredients in a quickie accordion-folio format you can reference in the kitchen, hang on the refrigerator, or tuck into your recipe box. and if you’re looking for pictures, more complete instructions, vegan adaptations or flavor alternatives, i’ll be blogging about each of these recipes in the weeks leading up to thanksgiving under the tag thanksgiving2011.

i’ll be offering a FREE copy to anyone who sends me a personal request through my contact page through november 7, 2011 [that’s a note from the contact form that i recieve by 11:59pm, monday, november 7, 2011]. you’ll get yours hot off the press & in the mail as soon as i get them. aside from anything else you might want to write, make sure to say you’re requesting the recipe guide, and send your mailing address! after november 7, 2011, they’ll be available for purchase for $5/each in the store.

a pretty sweet deal for people who subscribe to the blog or follow links early & often, i say! so go write me a note and request yours today!

Case Study: Mohawk Bend Brand & Identity Development

mohawk bend brand & identity

As the saying goes, I love it when a plan comes together. When I first talked to Tony Yanow about his newest venture, Mohawk Bend, it was nearly a year ago, midway through the Ramona Theater’s renovation process. While we’d be working from scratch design-wise, Tony had a very clear idea of who he was serving and what the attitude and voice of Mohawk Bend would be, which made the preliminary research and brand brief development really easy. He also had an interior design team working with the raw materials of the space and adding beautiful custom furniture in light wood and warm, orange tones. From the outset, we knew the setting of where the identity would live and how we could make it stand out appropriately within that environment.

mohawk bend logo

logo development

Mohawk Bend has a few different areas of focus, but it’s first and foremost a celebration of craft beer from all over California. The most exciting and innovative of these is the hops-forward west coast IPA, and in that vein, the hop flower became a main feature of the logo.

mohawk bend icon system

mohawk bend business cards

building an identity

Beyond beer, though, their plans included California-sourced spirits, a bottle-free selection of California wine, local / organic food that spans the vegan-omnivore spectrum, and a low-waste operation in the kitchen. Tony really wanted an icon system that could represent each of these aspects and work interchangeably with the main identity, play out on the web site, and associate with core staff’s areas of expertise. We developed a color palette and selection of icons that swap out with the hop flower in the logo for specialized uses, and become indicators for each area of the web site. For future signage and events, they’ll have the versatility of growing this icon system with new developments.

mohawk bend web site home page

keeping it simple & highly useful online

Creating the web site was a fun exercise in brainstorming all the things we hate about restaurant web sites and putting them at the top of the list of what not to do. No flash, No pdf menus, No hard-to-find location information. Tony was always very clear about the voice of Mohawk Bend, that it’s craft first in a simple and honest way. We were still excited to talk about all the great things Mohawk Bend does, however, so we built all of it into the about section, so the information is there without being an obstacle on the home page. Instead, a styled twitter widget announces daily specials and events, with clear postings of hours, location, directions and a list of menus: get the info you need and come on over!

mohawk bend web site interactive beer list

the interactive beer list

One particularly fun feature is the interactive beer list. During our preliminary talks on functionality of the site, Tony said “What I’d really like to have is a beer list you can sort by any category—brewery, style, alcohol volume…” And so we thought about it, and worked out a solution that integrates directly with WordPress, allowing all the searching & sorting a curious beerophile would want. Click any column header to sort by that column, or use the search field to isolate beers containing your search terms. We also translated everything to a nice mobile site, so anyone can find just what they’re looking for [even search the beer list] on the go.

mohawk bend menus

beyond design: a workflow that works

Behind the scenes was the real challenge: developing a workflow system that would allow daily menu updates in print and online to be done easily and quickly by employees. A system that still uses nice typefaces and formatting in print, but doesn’t require any coding online—and all simple enough to execute well without a design education. Once we settled on a menu format, we built in-house layout templates using paragraph styles that would transfer heading tags and basic bold and italic formatting to WordPress. The WordPress interface is extremely user-friendly, with a visual editor, so everyone has taken to it quickly. To keep the carbon footprint low, the menus are printed on Neenah Environment 100% post-consumer waste recycled paper.

mohawk bend extended identity

and they’re off…!

As I’ve watched this roll out in action and seen the Mohawk Bend staff make it their own, I’m proud of the system we created together. They’ve been able to switch around the menu formats easily using feedback from customers, and we’ve been able to build more of the identity into ads, stickers, signage and support collateral. Best of all, they are all super-nice people to work with, so we’re always happy to walk down, have a beer, find out how everything is going, and help them work out their next adventure. Bottoms-up to Mohawk Bend!

+ Read more case studies here.
+ See more of our work for Mohawk Bend here.

robert boardman promotional dvd

robert boardman dvd packaging

how do you grab attention in a competitive job market? if you’re in one of the performing arts, compiling your best clips into a promotional reel as part of a mailing makes it easy for any prospects to see exactly what you do as soon as they receive it. as an addendum to his web site and youtube channel, conductor robert boardman contacted me to create a dvd in the same style as part of his intro kit mailing, for maximum exposure to music department decision makers. i was happy to help showcase his energy and personality to get him one step closer to connecting with his dream jobs.

make it mod!

make it mod! cover & interior spreads
make it mod! cover & interior spreads

another fun cover & layout for quayside publishing, make it mod! is 224 pages of full-color retro recreations you can do yourself with found, upcycled or everyday hardware store items. this book was super-fun to create, full of color pops and mid-century details.

see more recent work here.