biznik article of the week

The Most Critical Factor in Your Business Success by Ken Peters

in a nutshell: i’m glad peters wrote this article, because now i don’t have to. from a brand design perspective, sometimes we forget to explain in detail how design influences a brand experience [because we live it] but peters puts it all out for you. consider a strong brand design an investment, build it into your budget, and then choose the right designer to make it happen.

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