the process of a rebrand

new york public library logos

if you’ve ever wondered what goes into updating a widely-known brand, under consideration’s brand new blog has a great article, an iconic lion for an iconic institution detailing the objectives, showing the original & final logos with brand touchpoint applications, and all the sketches, notes & iterations in between.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s