Identity Crisis by Erica Hesley

here’s a unique perspective: approaching an identity makeover from a client’s perspective! normally i read a lot of brand & identity experts talking about it from our side of the fence, but i think hesley’s article about her own experience of realizing her business was in need of an identity refresh sheds some good insight on how you can analyze where you’re at with your business growth vs your company identity. she even did her own needs audit, which is something any experienced identity designer would talk about with a client looking to update their identity, but knowing the answers to these questions going in makes it that much easier, putting you in the “dream client” category with the designer you choose to help you refresh your identity.