article of the week: packaging design

biz ladies: how to design the perfect packaging by yael miller, from designspongeonline.com

packaging design is an entire area of design that has its own set of challenges and criteria. it’s not simply some extrapolation of graphic design to a 3-d object. it’s the buyer’s first interaction with your product, and its specific purpose is to introduce and entice. miller’s article is a great primer on how packaging should function, what you should consider when creating packaging for different products, and a breakdown of your cost options. an excellent read for designers and clients alike!

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