article of the week

why are you building this website by christopher butler for imprint.com

What promises are you (or your client) making that you know you’ll probably break? The best way to figure that out is to get to the heart of why, exactly, you’re even building this website in the first place. It seems like a simple question, doesn’t it? But you’d be amazed to know just how often web projects reach significant milestones only to fail to launch because it hasn’t been asked—or answered—by the people involved.

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