an open letter to small business owners by charlie gilkey
when i read the title of this piece, i feared it was some advice i didn’t want to hear, but i followed the link anyway. after reading the first paragraph, i was hugely relieved to see someone speaking to my attitude in running a small business. for the foreseeable future, i’m not interested in growing it with employees or positioning it to sell. i love the actual doing of design, and want to focus on doing it for years, maybe with the help of a few independent associates when things get busy. though i loved the e myth revisited as a primer for branding a business from the inside out, i also loved this quote:
Michael Gerber be damned, we want to make the pies, not build a franchise around our pies.
i suspect some others out there feel the same way, so i wanted to share it. if you have felt like the advice about growing your business for the goal of selling it was never right for you, you’re not alone!
One thought on “article of the week”
Thanks for sharing this, Heather, and I’m glad you went ahead and clicked through.