how’s creativity issue for 2012

how's creativity issue, may 2012
how's creativity issue, may 2012

it’s that time of year again, and i’m honored to say i’m back in HOW‘s creativity issue, compliments of ilise benun’s freelancing piece, fighting the crowd. it was humorous to come home from a morning meeting where i’m discussing picking up the pieces of a failed crowdsourcing experiment, to see myself quoted on the pitfalls of this practice.

fighting the crowd, by ilise benun
fighting the crowd, by ilise benun

awhile back, i wrote about why crowdsourcing not only isn’t the best choice for most businesses, it’s not the answer when you don’t have a budget. if price is the main thing on your mind, look further into what you can offer in trade. sometimes cross-promotion is an opportunity worth more than money to a well-paired team. read get design on a budget without a crowdsourcing contest here, or pick up the latest issue of HOW on newsstands this month!

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