snaps from portland

we recently went to portland for a wedding, and though i’ve only been there once before, i still couldn’t get over how cute it was. especially in the sunshine, which was the weather that graced our visit. we stayed downtown, so on our first night, we decided to finally have some deschutes from the source. our flight was outstanding, and look at their awesome logo!

i won’t lie, i’m really jealous of a city that has highly-visible bike lanes that take up half the one-way street. one of these was right outside our hotel lobby, so we could watch all the happy people biking by. happy because it was beautiful sunshiny weather, which i know i mentioned before, but it seemed like every person we overheard was remarking on it all weekend, which made us enjoy it so much more.

pretty wedding colors in creme and just-off tiffany blue. we joined the bride for champagne mani-pedis the night before, so i got to take this color home on my toes too. super cute!

we chose the ace hotel since we’ve enjoyed the palm springs location, and selected a back room on the quiet side of the hotel. it was quiet, indeed, and quite comfy. i liked their idea of using an encyclopedia as wallpaper with these cute paintings.

creative inspiration

two stories about classic designers that came through the news this week caught my eye. one, the story of the NEXT logo by paul rand for steve jobs, including 2 interviews about the design, and a replication of what must be the most narrative logo presentation i’ve ever seen.

personal preferences, prejudices, and stereotypes often dictate what a logo looks like, but it is needs not wants, ideas, not type styles which determine what its form should be. to defamiliarize it, to make it look different, to let it evoke more than the mere adjective or adverb it happens to be is, it seems, the nub of the problem. —paul rand

read and view the full piece here: paul rand + steve jobs.

the other is a heartening tale of hiring one of the mad men-era illustrators to help capture the illustrative style of the time for the new season promotion posters. i love the show already, but thought it was a great pairing.

…they just looked up the person who had done all these drawings that I really loved, and they said: “Hey, we’ve got the guy who did them. And he’s still working. His name is Brian Sanders.” —matthew weiner

read the full story here: brian sanders creates made men poster for new season.

recent work: wilcox look book

wilcox look book 2013

the latest project to emerge from natural curiosities founder, christopher wilcox, is simply: wilcox, a clean and modern look at art, design, fashion and music all made by hand in their echo park studio. we played with different aspects of telling this story, and settled on these dye explosions as a unique take on process that also keeps the bright color pops of this brand alive.

after a late-2012 soft launch with a blog introducing the showroom space at HD Buttercup, a full e-commerce site is just around the corner.

see more recent work here.

how i made my errands walkable

there’s a post i’ve been itching to write for a long time, but it wasn’t quite finished yet, so i left it on the back burner. recently, a talk by alissa walker, which included the suggestion to make 1- and 2-mile radius maps, completed the puzzle for me and i decided to write the whole thing. funnily enough, my car needs a repair and my mechanic is booked for a month, so i get to put all this information into practice immediately!

awhile back, i decided to integrate walking a lot more into my day, and figured if i was exercising while doing errands, taking an hour to walk an errand loop would no longer be seen as taking too long—it’s merely displacing an hour workout. in my determination to do as many errands as i could on foot and within my 1-mile neighborhood, i mapped out as many businesses as i could and replaced further / driven errands with places i could walk to, or pass on my way home from the bus.

echo park landmarks

1. cookbook: small, organic market with fresh produce and specialty foods.
2. blue collar working dog: it may be primarily dog supplies, but they have high-quality cat food in single cans, for times when i’m between the larger packs i buy elsewhere.
3. house of spirits: the local liquor store with the biggest variety.
4. beauty box / sunset beer co: beauty box is an excellent local hairdresser i’ve been using for years. next door is sunset beer co., a specialty beer store that doubles as a comfy bar.
5. friday farmer’s market: we have our very own weekly farmer’s market right here in echo park on friday afternoons, 3-7pm.
6. echo park & lake: a great place to take a walk or run around the .88-mi path around the lake. we’ll have to measure the new path after the rehabilitation is complete.
7. the echo: we have one of the coolest night club & venues [there are 2 on-site] right here in echo park. being able to avoid parking and have a few drinks without thinking about driving is invaluable!
8. edendale library: i’ve been trying to do all my reading on borrowed books. combine the library’s online book request system with a walkable library and you have reading material at your fingertips within a couple days.
9. mohawk bend: not just the local watering hole with the most taps, but also a client! i do a lot of meetings here, so the walkability is key. it should be mentioned, though, that there are tons of places to eat all over echo park, and mohawk bend is maybe the furthest from my house, so there are plenty of choices anywhere in-between.
10. vons: i don’t do much market shopping, but there are times when i do need something in a pinch, and vons is the only market that carries our preferred cat litter, so i go there to get that, and withdraw cash on my atm transaction to avoid any bank visits & foreign atm fees.
11. rite-aid: i currently don’t use rite-aid, but after walgreens [on sunset & echo park] stopped working with my insurance, i figured i’d see if i can fill prescriptions here. currently i’m at CVS and the walkability is much lower.
12. edendale post office: i do a fair amount of mailing, and this post office allows me to get some secret stairs in on the way over.
13. yogala: a great yoga studio a 10 minute walk from my house, with 2 alternatives: the longer / flatter route, or hiking up a hill and taking the avalon stairs.
14. elysian park / dodger stadium: when walking purely for exercise and sight-seeing, the beginning of the portola trail is just steps from my front door. dodger stadium is just through elysian park via academy road.

BUS, glendale blvd: there are a few convenient 92 and 603 bus stops at points on glendale blvd. that i use. taking it north, i can get to atwater village, where i also shop, take sewing class, exercise at heartbeat house, or visit my mom [this bus also goes to downtown glendale & burbank]. my new use of this bus will be to avoid biking over glendale blvd so i can more easily get to the river bike path. to the south, this bus goes downtown.

BUS, montana st.: the 200 bus takes alvarado and hoover streets to meet up with the expo line going to culver city. on its way, it crosses wilshire, which is a great way to catch the 20/720 west to LACMA or other points in mid-city.

BUS, sunset blvd: at sunset & echo park, i can pick up the 2/302 or 4/704, and take them anywhere downtown, to meet up with the trains at union station, or travel west to hollywood, anywhere on the west side, or the beach!

last year, i made a rough draft of this map to see how much was covered within echo park. i think it’s pretty impressive! there are very few things i can’t do on an afternoon break / errand walk. i should mention, i have alternative solutions to the bank [mailing deposits / cash at atm transactions] and some i’ve gotten lazy about and reverted to driving. jason has chosen to hold a premiere amazon account, so sometimes we order inconvenient items on free shipping as well.

what alissa put into perspective was mapping 1-mile and 2-mile radius terrain around my home and trying always to walk the 1-mile routes. i didn’t realize i had already done this [or at least figured it out, if i didn’t always stick to it]. the challenge then becomes, will you walk to the 2-mile destinations? here are what mine look like:

1-mile radius

looking at this map, i’m right on track with my errand plan—even the dreaded CVS / pet store walk, which is only a pain because that stretch of glendale blvd is busy and has scary tire tracks where people have clearly driven up on the curb as they speed toward the 2 freeway entrance. i’ve decided that’s too clear a sign of danger, but maybe i can take the 92 bus instead.

2-mile radius with 1-mile overlay for comparison

this map makes me cringe when i think about walking this far anywhere that’s not sunset blvd or through elysian park via stadium way into chinatown. those walks are direct and i’ve done them with predictable turnaround times. however, anywhere directly east or north outside of glendale blvd. is not really a clear path. hills and dead-ends north of sunset rule out those routes, and the length of the walk if i go down to sunset and back up north makes it a trip i’d more likely bike. similarly, to get over the river in the quadrant directly north to east, the only through-way is stadium way, which is not safe to walk due to low visibility by speeding commuters. when i want to get there by bike, i have the choice of glendale blvd., or the roundabout trip through the park to chinatown, north on broadway to where it meets figueroa in cypress park. that works on a bike, but i’d never walk it if given the choice.

interestingly, in both cases, i didn’t realize just how much is covered in 1 and 2 miles of my house. it’s more than i thought, and a great reminder that there’s almost nothing you can’t do with the combination of walking, biking and using transit. now i have to figure out how to cart things that don’t fit in a backpack or pannier bags. since i’ll have no other choice for the next month, i’m going to strategize and put it all into action. i expect to learn a great deal, so i’ll share the unexpected surprises

natural curiosities: designer’s lunch

a look inside the art house

last week, natural curiosities hosted another of their design lunch series, where industry trade professionals are invited to take a spin through the studio, have lunch, get design inspiration, network and experience the creative space where the art pieces are developed.

fill your space with inspiration

natural curiosities is known for working with all types of specimens and media. the art is the end product of ongoing explorations with collected artifacts that adorn the studio and experimental processes.

see our work for natural curiosities.

aiga’s blueprint: freelance

i’m both honored and excited to be a panelist in aiga’s blueprint: freelance on march 28 at nextspace in culver city! we’ll be talking about running our business and share the realities of what it’s like to run your own show. this panel is full of great voices in the los angeles design scene, and best suited to designers or related creative professionals who have been curious about starting their own firms and want the scoop from a range of professionals spanning 5 to 20+ years in business.

if this is YOU, register TODAY!

in the meantime, i’ve talked about freelancey stuff before, and if you’re into that sort of thing:
freelancing 101, 102 and 103
creative freelancer blog’s interview with heather parlato on freelancing

creative inspiration

sustainable food branding

i’m excited to see so many great examples of sustainable food storytelling for the preponderance of naturally-raised and hand-crafted foods available today. see the whole brand package here.

some other examples i’ve really enjoyed:
cat lady preserved food packaging
ruston farmer’s market identity & collateral
the sugar deli identity & product packaging
fix food identity and site design.

recent work: skift

skift.com 13 trends that will define travel in 2013

It’s been exciting to watch Rafat Ali launch his latest startup, skift.com, a news source on the business of the travel industry, reporting on everything from airline mergers to niche travel apps. For their 1-year anniversary, we created this interactive trend report for distribution at the outset of 2013, a collection of articles with full click-throughs to citations and resources. They reported very positive feedback, and I’m very happy with how it turned out. Interested in what these 13 trends might be? download a copy here.

Interactive pdfs are a great alternate tactic to direct traffic or email marketing, since you get the chance to reorganize information in a different way than you might have it online, creating new value for the reader. Also, there are those who prefer to read a 15-page report over sorting relevant items in a blog, though now with the information arranged as a trend report, these same readers are far more likely to visit your site through the relevant links provided. With InDesign, these documents offer total design flexibility and look far better than something whipped up in word, or [gasp] a presentation deck standing in for its presenter.

see more of our recent work here.

happy monday

not that it was ever much of a winter this year, but we did get a great snow day right after a light rain at the end of february. i’m standing on top of the snowy mountain you usually see in the distance above pasadena. beyond the hazy fog is san bernardino and los angeles.

the first acacia blooms have appeared in elysian park. i am so in love with these bright, yellow pom-pons. there are a couple of early blooming varieties, but in a few weeks they will be all over the park.

i just noticed these beauties down the street. i’ve been doing a lot more walking errands lately, which is really rewarding when the smell of sunshine and spring blossoms are in the air.