apple cherry galette

this recipe, with many other delicious treats for thanksgiving, appears in the parlato design studio seasonal eats recipe guide! request a free copy before november 7 [details here], and follow the thanksgiving2011 tag for more recipes as they become available. enjoy & thanks for being awesome!

3 flours on the cutting board
3 flours on the cutting board

i really wanted this to work out as a 3-flour galette, but as it happens, there just isn’t enough gluten to hold everything together without driving a person mad when it’s a third almond flour. that doesn’t mean it drove me mad, perse, but i couldn’t put it in my recipe guide this way in good faith. hence, the photo above shows 1/2-cup each of white flour, wheat flour and almond meal flour, but unless you like a super-challenge, i’m recommending 3/4-cup each of white flour and wheat flour instead. we’ll be cutting that up with 1 stick of butter and 1 tablespoon sugar.

cutting butter into flour
cutting butter into flour

a really wise master pie baker who did an entire demonstration at machine project explained that the best way to create the perfect pie crust is to cut the butter into little squares, and then cut it into the flour on a work surface. this is also a really good way to get zen, because it takes awhile. if you never had a heyday cutting up particulates in your cocaine before doing lines, now is your much larger, g-rated chance, because it’s a lot like that. cut from one side to the other, through the clumps of butter, scrape it all back up and cut it back the other way. this will integrate some of the butter into the flour while retaining the smaller clumps that will eventually melt into a flaky crust while baking. as the clumps get smaller, sprinkle small amounts of ice water over the top and cut it in, until you have moist, small clumps that come together in your hands. but hey—if you have a food processor and want to cut the butter in that way, by all means go ahead!

crumbly galette dough
crumbly galette dough

this is pretty much what you’re going for, no matter what flour you’re using. slightly moist but not too wet. if you were to gather this up into a ball in your hands, it should push together and retain its shape. once you get to this point, ball up your dough without handling it too much and melting the butter, and put it in a bowl to chill in the fridge, at least 1.5 hours.

granny smith, fuji and red delicious apples
granny smith, fuji and red delicious apples

this same wise pie baker suggested using a selection of apples, to vary the flavor and texture, and i’ve really liked this idea. i chose a granny smith, a fuji, and a red delicious, which are popular at the farmer’s market and self-pick orchards alike. core out your apples, trim away any rough parts, and then slice them to 1/8-inch thick slices. place the slices in a mixing bowl with the dried cherries, the lemon juice and zest, honey or sugar, and cinnamon, and toss to coat. set it aside to marinate.

galette dough, rolled out
galette dough, rolled out

preheat the oven to 350º. when the dough is sufficiently chilled, and flour a work surface and roll it out to about 1/4-inch thick and a 12-inch circle. this is where my experimental dough had trouble holding together, so if you want to ease some of your pain, put down a piece of parchment, flour that, and roll your dough out over it. if necessary, you can flip it on to a plate and peel off the parchment without breaking the dough. once you have it to the right size and thickness, transfer it to a baking sheet and spoon the apple mixture into a mound in the center, leaving about 3-inches of empty dough all around. work from one side around to the other, folding the extra dough over the center mound, crimping edges as you go. if the dough breaks anywhere, just pinch it shut, or pull off a piece and patch it if necessary. once you’ve finished this part, it’s time to bake: 45 minutes at 350º or until golden brown.

apple cherry galette
apple cherry galette

apple cherry galette

1 stick butter
3⁄4 cup white flour
3⁄4 cup wheat flour
1 tb raw sugar
3 apples, mixed variety, sliced to 1⁄8” thick
juice and zest of 1 lemon
1 tb honey or raw sugar
1⁄2 tsp cinnamon
1⁄3 cup dried cherries

place sliced apples in a mixing bowl. sprinkle with lemon juice & zest, honey, cinnamon, and cherries, and toss to coat. set aside to marinate. process butter, flour and sugar in a food processor or cut butter into flour with a dough scraper, until it reaches a crumbly consistency. sprinkle ice water over mixture 1 tsp at a time and process in pulses until the dough resembles moist chunks that just come together in your hands. push into a ball and chill 1.5 hours.

preheat oven to 350º. roll dough out to a 12” circle on a floured work surface. transfer to a baking sheet and spoon the apple mixture into a mound in the center, leaving about 3” around on all sides. fold the sides up and around the apples, crimping and pinching the corners as you go. bake at 350º for 45 min.


variations

make it vegan:
substitute 1/2 cup of any of the following for the butter:
– earth balance vegan spread
– non-dairy margarine
– vegetable shortening

use only raw sugar rather than honey.

alternate fillings:
use a mix of apples with these, or substitute the apples for:
– pears
– persimmons

substitute the cherries for:
– pomegranate seeds
– currants
– boysenberries
– mullberries
– dried figs

add vanilla extract, your favorite additional spices, or a splash of brandy to your sliced apple mixture.

the parlato design seasonal eats recipe guide for thanksgiving is here!

the parlato design seasonal eats recipe guide for thanksgiving 2011

it’s a bird! it’s a plate! it’s green beans & gravy! its … the parlato design seasonal eats recipe guide, to infuse local, seasonal & healthy flavor into your thanksgiving meal this year!

some of you know, and some of you don’t, but i love cooking and experimenting in the kitchen. i also love writing, and decided to combine these two activities into something called seasonal eats for LAist for the past year.

as a way of saying thanks for reading, thanks for being awesome clients, or just thanks for being you, my way of giving back this year is to give you 9 local, seasonal, healthy recipes that are easy, fun and don’t require a million ingredients in a quickie accordion-folio format you can reference in the kitchen, hang on the refrigerator, or tuck into your recipe box. and if you’re looking for pictures, more complete instructions, vegan adaptations or flavor alternatives, i’ll be blogging about each of these recipes in the weeks leading up to thanksgiving under the tag thanksgiving2011.

i’ll be offering a FREE copy to anyone who sends me a personal request through my contact page through november 7, 2011 [that’s a note from the contact form that i recieve by 11:59pm, monday, november 7, 2011]. you’ll get yours hot off the press & in the mail as soon as i get them. aside from anything else you might want to write, make sure to say you’re requesting the recipe guide, and send your mailing address! after november 7, 2011, they’ll be available for purchase for $5/each in the store.

a pretty sweet deal for people who subscribe to the blog or follow links early & often, i say! so go write me a note and request yours today!

article of the week

an open letter to small business owners by charlie gilkey

when i read the title of this piece, i feared it was some advice i didn’t want to hear, but i followed the link anyway. after reading the first paragraph, i was hugely relieved to see someone speaking to my attitude in running a small business. for the foreseeable future, i’m not interested in growing it with employees or positioning it to sell. i love the actual doing of design, and want to focus on doing it for years, maybe with the help of a few independent associates when things get busy. though i loved the e myth revisited as a primer for branding a business from the inside out, i also loved this quote:

Michael Gerber be damned, we want to make the pies, not build a franchise around our pies.

i suspect some others out there feel the same way, so i wanted to share it. if you have felt like the advice about growing your business for the goal of selling it was never right for you, you’re not alone!

event calendar: october 24 – 30, 2011

behance / aiga october 2011 meetup

join the LA design community tuesday, october 25 at mohawk bend for the behance / AIGA october 2011 meetup! i’ll be there, LA-area members of behance and members of AIGA los angeles will all be there, mixing up & hanging out. come on down!

design week LA 2011

design week LA 2011

design week is actually here! after scouring the list, i think i’m going to head over to mid-wilshire and check out A+D’s eames designs exhibit, CAFAM’s the golden state of craft and LACMA’s california design: living in a modern way. then some other time this week, up to pasadena to the norton simon museum for proof: the rise of printmaking in southern california and the original print: an introduction to printmaking in the postwar period. sounds like a super week of design history & celebration!

article of the week

biz ladies: 10 Steps to an Incredible Product Launch by Sarai Mitnick for designsponge.com

if you’re in the business of selling products and need a little DIY elbow grease, this piece from sarai mitnick outlines 10 steps you can take to insure the best launch you can do on your own. of course, sometime down the line, a pr specialist can help bring the muscle with farther and bigger reach, but if you’re not quite there yet and have some work to do before hiring someone, this is a great way to prepare.

cicLAvia: october 2011

4th street bridge, ciclavia2011
beautiful view of downtown LA from the 4th street bridge

this past sunday, we rode in the 3rd cicLAvia event in los angeles—this time with a longer route covering 10 miles of car-free streets. cyclists, families, roller-bladers, skaters, runners, walkers, and stroller-pushers alike came out to enjoy the gorgeous fall-in-LA day. we started out on a new leg of the route, extending up to cesar chavez & main streets, so our first views were of the outstanding crowd of people and tents at the occupy LA protest.

LA river exhibit, ciclavia2011
the LA river exhibit on the 4th street bridge

we headed east toward hollenbeck park. the views from 4th street bridge were amazing in all directions. a few days after a day of rain, and los angeles cleans up nicely!

coca cola bottling plant, ciclavia2011
the coca cola bottling plant in south LA

we were curious to see the new leg of the route extending into south LA to the coca-cola bottling plant and the african american firefighter museum. the ride down went past the old central market, by lots of music, fresh coconuts and taco stands, down to the bottling plant at 14th street, where coca-cola had set up a booth and was showcasing all their new drinks. we took some shots of sucralose in the form of coke zero [pretty good, if i drank soda] and powerade [it’s what plants crave, and it’s gross!] and headed into the museum.

antique firewagon, ciclavia2011
the antique fire wagon at the african-american firefighter museum

this fire wagon was quite a relic of history. i’m not sure how it was pulled, and i’m not sure how many successful fires it put out, but it sure is sweet.

broadway & wilshire, ciclavia2011
a totally non-typical downtown traffic jam at broadway & wilshire

heading back through downtown, i never get tired of shots of LA filled with bikes.

occupy LA rides with ciclavia2011
the other 99% rides with cicLAvia

there was strong support for occupy LA throughout the ride, whether they were protesters who joined in, or riders who wore supportive signs. this 1% guy cracked me up.

cars + bikes, ciclavia2011
cars stopped on the overpass, bikes ride free on the streets

on our way back from the east hollywood / LACC end of the route, i was riding under the northbound 101 overpass when i noticed this really slow sunday traffic in the southbound direction. though the cars are somewhat hard to see, it was an impactful reminder of what we’re trying to leave behind, and what we’re trying to create with awareness events like cicLAvia. keep riding, everyone!

creative inspiration

branding

mohawk bend brand & identity

this week we’re looking at branding from the home team: the whole story behind building a brand & identity for mohawk bend!

typography

FF tundra characteristics
FF tundra characteristics, image: ilovetypography.com

take a look into one type designer’s process on the making of a new serif face from i love typography: FF tundra

letterpress printing

iron beasts make great beauty cover
iron beasts make great beauty cover, image: beastpieces.com

some sneak peaks on the new book from studio on fire, the cover printing of their new book iron beasts make great beauty. how cool to be able to print the cover of a book on your work!

los angeles

dosa truck sketch, shiho nakaza
the dosa truck, image: shiho nakaza

my friend, illustrator shiho nakaza, is doing a cool sketch series on LA food trucks. check out her food trucks blog tag to see the series.

thanks to echo park now for culling all the echo park listings from LA weekly’s best of LA issue. echo park rocks!

Case Study: Mohawk Bend Brand & Identity Development

mohawk bend brand & identity

As the saying goes, I love it when a plan comes together. When I first talked to Tony Yanow about his newest venture, Mohawk Bend, it was nearly a year ago, midway through the Ramona Theater’s renovation process. While we’d be working from scratch design-wise, Tony had a very clear idea of who he was serving and what the attitude and voice of Mohawk Bend would be, which made the preliminary research and brand brief development really easy. He also had an interior design team working with the raw materials of the space and adding beautiful custom furniture in light wood and warm, orange tones. From the outset, we knew the setting of where the identity would live and how we could make it stand out appropriately within that environment.


mohawk bend logo

logo development

Mohawk Bend has a few different areas of focus, but it’s first and foremost a celebration of craft beer from all over California. The most exciting and innovative of these is the hops-forward west coast IPA, and in that vein, the hop flower became a main feature of the logo.


mohawk bend icon system

mohawk bend business cards

building an identity

Beyond beer, though, their plans included California-sourced spirits, a bottle-free selection of California wine, local / organic food that spans the vegan-omnivore spectrum, and a low-waste operation in the kitchen. Tony really wanted an icon system that could represent each of these aspects and work interchangeably with the main identity, play out on the web site, and associate with core staff’s areas of expertise. We developed a color palette and selection of icons that swap out with the hop flower in the logo for specialized uses, and become indicators for each area of the web site. For future signage and events, they’ll have the versatility of growing this icon system with new developments.


mohawk bend web site home page

keeping it simple & highly useful online

Creating the web site was a fun exercise in brainstorming all the things we hate about restaurant web sites and putting them at the top of the list of what not to do. No flash, No pdf menus, No hard-to-find location information. Tony was always very clear about the voice of Mohawk Bend, that it’s craft first in a simple and honest way. We were still excited to talk about all the great things Mohawk Bend does, however, so we built all of it into the about section, so the information is there without being an obstacle on the home page. Instead, a styled twitter widget announces daily specials and events, with clear postings of hours, location, directions and a list of menus: get the info you need and come on over!


mohawk bend web site interactive beer list

the interactive beer list

One particularly fun feature is the interactive beer list. During our preliminary talks on functionality of the site, Tony said “What I’d really like to have is a beer list you can sort by any category—brewery, style, alcohol volume…” And so we thought about it, and worked out a solution that integrates directly with WordPress, allowing all the searching & sorting a curious beerophile would want. Click any column header to sort by that column, or use the search field to isolate beers containing your search terms. We also translated everything to a nice mobile site, so anyone can find just what they’re looking for [even search the beer list] on the go.


mohawk bend menus

beyond design: a workflow that works

Behind the scenes was the real challenge: developing a workflow system that would allow daily menu updates in print and online to be done easily and quickly by employees. A system that still uses nice typefaces and formatting in print, but doesn’t require any coding online—and all simple enough to execute well without a design education. Once we settled on a menu format, we built in-house layout templates using paragraph styles that would transfer heading tags and basic bold and italic formatting to WordPress. The WordPress interface is extremely user-friendly, with a visual editor, so everyone has taken to it quickly. To keep the carbon footprint low, the menus are printed on Neenah Environment 100% post-consumer waste recycled paper.


mohawk bend extended identity

and they’re off…!

As I’ve watched this roll out in action and seen the Mohawk Bend staff make it their own, I’m proud of the system we created together. They’ve been able to switch around the menu formats easily using feedback from customers, and we’ve been able to build more of the identity into ads, stickers, signage and support collateral. Best of all, they are all super-nice people to work with, so we’re always happy to walk down, have a beer, find out how everything is going, and help them work out their next adventure. Bottoms-up to Mohawk Bend!

+ Read more case studies here.
+ See more of our work for Mohawk Bend here.