tahoe south branding, image: underconsideration.com
a really nice rebranding for south lake tahoe, celebrating all the amazing terrain and outdoor sports you can enjoy in the high sierras. see the full preview at underconsideration.com
infographics
hops chart, image: hopschart.com
an infographic after my own heart: a chart on the bitterness of hops, a main preservative and flavoring agent in beer. i can think of so many people who love to pore [and pour] over this. order yourself the 24 x 36 print!
let’s just get this out of the way: designer, letterer & typographer extraordinaire, louise fili, has designed the latest LOVE stamp for the post office, and if you haven’t had a run-in worthy of swearing them off lately [which is unfortunately hard to come by], stock up on these, because they’re AMAZING!!!
when i saw this poster in a selection of playful typography on fudgegraphics.com, i thought of valentines, but the post is full of fantastic digital and illustrated [and digitally-illustrated] typography. but this is easily one of my favorites anyway.
anyone from generation x should be intimately familiar with the pbs logo from all the sesame street we watched. just thinking about going through the design process with several somewhat-mundane revisions and client requests puts a humorous spin on it, for designers anyway.
logos
new york times logo, image: logodesignlove.com
this is a lovely idea for anyone who has the opportunity to do some environmental design for their clients–how about growing a logo with colorful indigenous plants? these succulents would be perfect here in southern california.
branding
aetna rebrand, image: underconsideration.com
admittedly, i have trouble getting excited about healthcare branding, but this redesign of the aetna brand is some really great work by siegel+gale, and it’s one of the few times i absolutely agree with the folks at brand new. see the whole profile at underconsideration.com.
hiring a designer is just one piece of the branding puzzle, but to launch a good brand, the business leaders themselves would do themselves a favor to spend some time brand-thinking. here are the 5 basic building blocks for branding your startup from fastcodesign.com.
this is a fascinating little ipad app for people with repetitive stress in their hands. i’d love to know how it works, but i have neither the affliction nor an ipad. see the full writeup at fastcodesign.com
branding
tunnelbravo, branding for north / image: designworklife.com
i love this branding work for north, a new restaurant in arcadia, arizona, by tunnelbravo, featured on designworklife.com. they’ve combined a rustic bistro / artisan foods feel into a lovely 2-color pop of modernized overprints, and even made a custom typeface for them from a vintage typewriter. see the whole brand showcase on the tunnelbravo site.