article of the week

HOW Magazine’s Color is Back In Business by Jeff Fox

color choices can affect perception in a few different ways. some interpretations are more fixed as an instinctive response to colors in nature, while others change with different associations and cultural cues over time. fox gives a good outline of the main factors that can affect how people see color and react to the messages associated with different palettes. this is why we talk so much more about the goal of the message before choosing a color palette for a given project. liking blue is one thing, knowing what blue can do for you and how it works with your messaging is another. enjoy!

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