Collaborate & Conquer: Finding Success At The Intersection Of Business And Design by Ken Peters

peters does it again with an excellent article about what happens when great business ideas join forces with accomplished brand designers. one of the main reasons i focus on identity development is the challenge of effective storytelling that sheds new light on someone else’s vision & passion. if the quotes from leading authors in forward-thinking marketing don’t have you convinced of how much more value is added to your efforts with good design, this article puts forth a case study of how fedex worked with landor associates to become a household name. enjoy!