Social Media: Is Your Brand Talking or Listening by Matthew B. Olson

more good info on how to create personal interactions for your business in social media. olson gives good advice on listening to your customers and their participation online, creating rapport, and ways you can turn them into brand evangelists on your behalf through solid customer relations. still think social media won’t benefit your business? he also addresses 2 common excuses for why businesses don’t think they need to be participating online.