article of the week

10 reasons why investing in branding makes you money in e-commerce by Stuart Silverstein

while this article is focused on building a brand to improve an e-commerce site, i silverstein is a friend and colleague who sees without a doubt that a smart brand strategy will improve sales for any business. he takes 10 solid points and explains how branding affects each in detail, in a way both partners and clients can understand. for me, this is a great article, because while i already love the power of branding, it’s really helpful to see how it applies to e-commerce.

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