article of the week

Sometimes a Brand isn’t Worth Saving: Here’s How to Tell by jump associates for fastcodesign.com

i’m really looking forward to following this series by jump associates. in this first piece, they present 5 important questions to ask in order to determine whether a brand can breathe new life through revitalization, with great examples of how brands that may have seemed stagnant reexamined their options and told new stories.

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